What Do Cyclists Think About The Titus Tattoo Marketing Campaign?

I wrote a post in my marketing blog a few days ago about the current marketing campaign Titus is running on Facebook. The premise of the campaign is that people design a Titus Tattoo and tell the community of Facebook fans where on their bodies they would put it. Fans vote on which concept they like best and the “winner” is flown to Titus headquarters in Arizona, gets the tattoo (applied by an artist of the company’s choosing) and is awarded a mountain bike worth about $5,500.

My premise is that this is a ridiculous campaign because Titus is a premium brand and tattoos, while awesome, are still a little low-brow in many people’s mind. Moreover, paying people to get a tattoo of your company is lame and quite the opposite of authentic. Ultimately, while plenty of cyclists enjoy tattoos, they aren’t an integral part of the cycling culture.

I thought I’d ask the readers of this blog to help me with a reality check. So ….. as a cyclist, please let me know what do you think of this campaign? Does it change your perception of the brand? Does it make you want to run out and buy a Titus? Does it make you want to go to Facebook and submit a design? Finally, if  you were to get a tattoo of a cycling brand, what would it be? I can only think of one — Campagnolo — and I’d be willing to bet that they’d never pull a marketing stunt like this.

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